Master Changan Motors Ltd (MCML), a joint venture between Pakistan’s Master Group and China’s Changan Automobile, recently marked a significant milestone in the Pakistani automotive industry by exporting the first batch of “Made in Pakistan” SUVs to Africa. Specifically, MCML sent 14 Oshan X7 SUVs to Kenya, with plans to expand to other countries in the future. This achievement coincided with the 10th anniversary of the China-Pakistan Economic Corridor (CPEC), a major project aimed at boosting trade and infrastructure links between China and Pakistan.
MCML’s CEO, Danial Malik, expressed enthusiasm about the company’s international expansion plans, highlighting their intention to become part of Changan’s global vehicle supply chain under the “Vast Ocean Plan.” Changan Automobile China plans to invest $10 billion in overseas markets, focusing on intelligent low-carbon core technology. Master Changan Pakistan, serving as Changan’s right-hand drive (RHD) manufacturing hub, plays a pivotal role in realizing this plan.
Malik thanked the Pakistani government for the auto export policy 2021-2026, which aims to promote and incentivize the automotive industry. He stressed the importance of government policies that increase local production volumes, leading to economies of scale, deeper localization, and enhanced global competitiveness for automakers.
The Oshan X7, MCML’s flagship product, is notable for its impressive dimensions and exceptional performance, featuring Pakistan’s exclusive 1.5-liter turbocharged engine. This SUV offers impressive fuel efficiency and acceleration capabilities, as well as a contemporary design, luxurious interior, and advanced features, including Adaptive Cruise Control, Autonomous Emergency Braking, Forward Collision Warning, and heated and vented seats. Moreover, it is the only vehicle in its class offering a versatile 5/7 seat layout to accommodate diverse preferences and needs.
This achievement is significant for Pakistan’s automotive industry and indicates positive prospects for the country’s auto sector. Other local manufacturers, such as Pak Suzuki Motor Company and Indus Motor Company, have also expressed interest in exporting their vehicles, further contributing to the growth of the industry. However, it’s worth noting that the industry faces challenges like inflation, increased business costs, and fluctuating demand, which the government is actively working to address and promote exports.